Firetrap is a premium fashion jeanswear brand whose values are inspired by the free thinkers and individuals of urban environments. Having launched in 1993, Firetrap has forged a potent history of events and campaigns, and this combined with continual reinvention sees the brand's potential realised.With the new Black Seal 50 Premium line Firetrap is again testing the boundaries of denim technology. Developed from the "heavy slub" of Japanese Kurabo denim and inspired by the biker gangs of the 50s, this premium jeans wear range is a scarred second skin for our generation
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